The Pool Party

The Pool Party
Jim, Megan, Eli, Esther, Eden and Olive

10 March 2011

Can Churches Learn From Microbreweries?

I think it goes without saying that microbreweries, and the craft beers they produce, are huge right now.  Michigan boasts a rapidly growing micro-brew industry and it seems like any medium size town will have a microbrewery.  Even the big beer execs have seen the trend and they are marketing their own versions of "craft beers." 

What makes them special?

Microbreweries are almost universally seen to be good for the local community.  They encourage a neighborhood sensibility and hometown pride.  They are thought to encourage economic vitality and stimulate local artistry and creativity.  Then there's the craft brews themselves.  Typically local sourced and always locally made.  Each batch crafted with attention to the distinctive details of its particular flavors.  

Is there anything churches could learn from here?

Can churches be widely regarded as good for the local community?  What if churches encouraged a sense of hometown camaraderie and pride?  What if churches contributed to the local economic health and nurtured creativity and artistry? 

And what if churches made disciples, followers of Jesus - our "product" - the same way microbreweries crafted beer?  What if churches developed more homegrown disciples - locally sourced and produced - instead of relying so heavily on imports from other churches?  What if pastors and church leaders crafted followers of Jesus with careful attention to the qualities of each person (or each small group batch?) so that its distinctive flavors could be developed and savored? 

Might God be pleased?  And the world too?  And might we enjoy the process along the way, as a master craft brewer must surely enjoy his or her work?

What would it take to do this?  And are we interested?

1 comment:

concero said...

I really like this post. Good analogy!